Kia/Hyundai thefts, Wisconsin AG says companies' actions 'not enough'

MADISON, Wis. - Wisconsin Attorney General Josh Kaul and 22 other attorneys general issued a letter to Kia and Hyundai Monday, March 20, demanding that the companies do more to protect drivers from theft. This, as Milwaukee leaders take steps toward legal action.

The letter urges the companies to "accelerate the implementation" of software upgrades aimed at preventing theft and provide free safety measures for owners whose cars cannot support the upgrade.

On Tuesday, March 21, the Milwaukee Common Council is expected to authorize the City Attorney's Office to "find a legal remedy" for this problem. 

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In February in Milwaukee's Third Ward, someone tried to steal Tammy Bartley's Kia.

"In that same lot, there were five other people," said Bartley. "When we went to get our windows fixed at the Safelite Window, there were nine in the lobby from a three-block radius where I work."

Kaul said there was a nearly 800% increase in Kia/Hyundai theft reports in Milwaukee in 2021, and though there was a slight decline in 2022, there were still six Kia/Hyundai thefts every day in Milwaukee as of the end of September 2022.

"This is not an accident," said Kaul. "It’s not just bad luck."

The letter from the 23 attorneys general states, "While your companies are reported to have taken some steps to address this crisis, it hasn't been enough, and it hasn't been done fast enough."

In February, the companies announced a new free, anti-theft software upgrade that will require drivers to have a key to start a car.

The letter from the attorneys general says that announcement "is long overdue and still not enough."

"Your companies made the choice not to include anti-theft immobilizers as standard equipment in many of your vehicle models sold in the United States during a period when every other manufacturer was doing so – and even though these vehicles come equipped with immobilizers when sold in Canada and Europe. These highly effective immobilizers were standard equipment on 62% of other manufacturers’ car models in 2000, and by 2015 they were standard on 96% of other manufacturers’ vehicles. And yet, in that same year, only 26% of Hyundai and Kia models came equipped with an immobilizer as standard equipment. You waited until November 2021 to make immobilizers standard equipment on all your vehicles," the letter states.

The letter demands that the companies "do everything in your power to accelerate the implementation of the software upgrade and to provide free alternative protective measures for all those owners whose cars cannot support the software upgrade."

It goes on to note that the software upgrade "will not be available for most of the affected models until June," and it cannot be installed on certain models from 2011-2022.

Kaul's statement notes that many of these thefts are connected to other crimes, further endangering the public. The letter notes a FOX6 report from 2021 in which a teen was killed in Milwaukee after stealing a Kia Sportage and fleeing police before crashing into another car.

"Many of our shooters are shooting from stolen vehicles, and many of our shooting victims are being shot from stolen vehicles," said Assistant Milwaukee Police Chief Paul Formolo.

The letter notes that theft victims risk being unable to insure their vehicles, as "major insurance companies are now refusing to insure the Hyundai/Kia models most susceptible to theft." In states where insurance is required, it means these model owners can no longer legally drive their cars.

The letter demands that the companies make anti-theft steering wheel devices available "so that every current owner can obtain one of these devices at no cost as soon as possible -- especially those owners whose cars are not compatible with the software upgrade you recently announced."

While Kaul stopped short of suggesting a lawsuit, the city is prepared to pursue legal action.

"Anything that will make our constituents as whole as possible, and recoup any services and resources spent on stolen cars related to Kia and Hyundai – for the fact that they have been so easy to steal," said Milwaukee Common Council President José Pérez.

Hyundai statement

"Hyundai is committed to ensuring the quality and integrity of our products. All Hyundai vehicles meet the anti-theft requirements of Federal Motor Vehicle Safety Standard 114.  In response to increasing thefts targeting Hyundai vehicles without push-button ignitions and immobilizing anti-theft devices in the U.S., Hyundai has introduced a free anti-theft software upgrade to prevent the vehicles from starting during a method of theft popularized on TikTok and other social media.

All Hyundai vehicles produced since November 2021 are equipped with an engine immobilizer as standard equipment. Hyundai is also providing free steering wheel locks to law enforcement agencies for distribution to local residents who own or lease affected models."

Kia statement

"We thank the Attorneys General for the opportunity to let them know what we have done and will continue to do to combat this rise in car theft and the role social media has played in encouraging it. We are committed to working with these officials and with law enforcement agencies at the state and local level to ensure vehicle security.

To be clear, Kia began testing and developing a free software upgrade to restrict the unauthorized operation of vehicle ignition systems months ago. We have already directly contacted over 1.1 million owners and lessees of impacted Kia vehicles to let them know of the availability of the software upgrade and to advise them to schedule a free installation at any Kia dealer. We are scheduled to contact over 2 million such owners and lessees by the end of March. Dealers who have installed the free upgrade report successful installation takes under an hour to complete, and customer feedback has been positive. 

In addition to this upgrade, we have already provided more than 23,000 steering wheel locks to over 120 law enforcement agencies across the country for them to distribute - at no cost - to impacted owners. We will continue to make these locks available – at no cost - as they are needed. We have also distributed hundreds of free steering wheel locks directly to impacted customers. On top of that, we have also established a website where owners can use their VIN to review the status of their vehicle’s eligibility for the free software upgrade and can receive more information about directly obtaining a free steering wheel lock from Kia. We are also in contact with major insurance carriers so they are aware of the actions we have taken and we are actively working with them to ensure our customers have access to quality and comprehensive coverage.

Kia owners can contact our Customer Care team directly at 1-800-333-4542 (4Kia) or online at the dedicated website for more information on their eligibility for the free upgrade or to learn more about obtaining a free steering wheel lock."

Alderwoman Milele Coggs and Alderman Khalif J. Rainey statement 

"We applaud the action today of Wisconsin Attorney General Josh Kaul in leading a coalition of 23 attorneys general in calling on the leadership of Kia America (Kia) and Hyundai Motor Company (Hyundai) to take swift and comprehensive action to help remedy the crisis of car thefts that has occurred as a result of the companies’ failure to equip their vehicles with anti-theft immobilizers. 

The attorneys general sent a letter today to Kia and Hyundai, noting that Kia and Hyundai chose not to include anti-theft immobilizers as standard equipment on several vehicle models sold in the U.S. during a period when every other car manufacturer was doing so, and even though the same Kia and Hyundai vehicles were equipped with immobilizers when sold in Canada and Europe. 

In a news release, AG Kaul stated: "Kia and Hyundai need to step up to address the scourge of theft of vehicles they manufactured without anti-theft immobilizers. These companies must act swiftly to reduce further harm from the high rates of theft of Kias and Hyundais."

Alarmingly high theft rates for Kia and Hyundai models continue across the country, and many of these thefts are connected to other crimes, further endangering the public.

In 2021, there were 6,970 Kia and Hyundai vehicles reported stolen in Milwaukee, up from a total of 895 in 2020, a nearly 800% increase. While car thefts slightly declined in Milwaukee in 2022, there were still six Kia and Hyundai cars being stolen every day as of the end of September 2022.  

Kia and Hyundai recently announced a campaign to provide software upgrades for some of the affected vehicle models. But the attorneys general point out – and we agree – that the announcement "is long overdue and still not enough." The attorneys general urge the companies "to do everything in your power to accelerate the implementation of the software upgrade and to provide free alternative protective measures for all those owners whose cars cannot support the software upgrade." 

In issuing today’s letter, Attorney General Kaul was joined by attorneys general of Arizona, California, Colorado, Connecticut, District of Columbia, Delaware, Illinois, Massachusetts, Maryland, Nevada, New Jersey, New Mexico, New York, North Carolina, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Dakota, Vermont, Washington, along with the Utah Division of Consumer Protection."