Harley-Davidson ends annual Homecoming festival, returns to 5-year events

Harley-Davidson is ending its annual Homecoming festivals and returning to five-year celebrations, with the next milestone event planned for 2028 and a new Summerfest partnership.

Harley-Davidson pumps the breaks on annual Homecoming festival
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Harley-Davidson is ending its annual Homecoming festivals and returning to five-year celebrations, with the next milestone event planned for 2028 and a new Summerfest partnership.

Summerfest, H-D reveal new partnership; annual Homecoming event ends

Milwaukee World Festival, Inc. (MWF) and Harley‑Davidson (H-D) announced on Tuesday, Feb. 24, a new multi-year partnership.

Yearly Milwaukee Harley Homecoming; who pays?
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Harley-Davidson's Homecoming isn't just a company effort. It requires help from both the city and the county, so how is Milwaukee positioned to handle this year after year?

H-D 120th, Colombian, Brazilian bikers
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The Harley-Davidson Homecoming 120th Anniversary celebration officially got underway on Thursday, bringing in a sea of bikers from around the world, including a contingent of more than 100 from Colombia.

Harley-Davidson 'brings people together'
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Before watching the parade, bikers in town for the 120th anniversary celebration gathered at the Harley-Davidson Museum Sunday, connecting with other riders in Milwaukee.

H-D 120th, Colombian, Brazilian bikers
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The Harley-Davidson Homecoming 120th Anniversary celebration officially got underway on Thursday, bringing in a sea of bikers from around the world, including a contingent of more than 100 from Colombia.

Annual Harley-Davidson Homecomings planned
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The Harley-Davidson 120th Anniversary celebration wrapped up Sunday, July 16, but it won't be long before tens of thousands of Harley-Davidson bikes are back in Milwaukee.

Harley-Davidson 120th international visitors
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The Harley-Davidson Homecoming, celebrating the Milwaukee company's 120 years, has drawn international guests to the Brew City. Some first-timers said Harley-Davidson means so much to them, they had to be here for the party.

A fantastic ride in the Big Unit Poker Run
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Joe Hennes, owner of Smoke on the Water Restaurant, joined FOX6 WakeUp to talk about the 18th annual Big Unit Poker Run.

Taking part in the 18th annual Big Unit Poker Run
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Aaron Houpt with Suburban Motors Harley-Davidson joined FOX6 WakeUp to share more about the 18th annual Big Unit Poker Run, and what you can do at the end of the ride.

18th annual Big Unit Poker Run
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Christen Meyer, Vice President of the Big Unit foundation, joined FOX6 WakeUp to talk about the 18th annual Big Unit Poker Run supporting Fisher House Wisconsin.

Harley-Davidson appoints Artie Starrs as president, chief executive officer

Milwaukee-based Harley-Davidson, Inc. announced on Monday, Aug. 4 that its Board of Directors has appointed Artie Starrs as President and Chief Executive Officer, effective Oct. 1, 2025.

2026 Harley-Davidson Homecoming Festival; motor company reveals dates

Harley-Davidson Motor Company announced its 2026 Homecoming Festival will be held in Milwaukee from July 9 through July 12 next year.

Harley-Davidson Homecoming Women's Ride supports cancer research

The Harley-Davidson Women's Ride, part of the company's Homecoming festivities, raises money for cancer research. As FOX6 Photojournalist Gabrielle Nasby shows, the event is also a tribute to "the first lady of motorcycling."

Harley-Davidson Homecoming underway
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Tens of thousands of people are headed to Milwaukee for this weekend's Harley-Davidson Homecoming.

Checking out the lowrider hydraulics
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Ricardo Hernandez is showing off his 1962 Impala at Lolo Boulevard Custom Car and Bike Show.