2025 We Energies Cookie Book distribution schedule; how to get yours

Ben loses the 'Great Cookie Book Taste Off'

It's almost that time of year again - as the We Energies Cookie Book will soon be handed out. And that again means it's time for the "Great Cookie Book Taste Off," which FOX6's Ben Handelman...lost.

MILWAUKEE - It's a decades-old holiday tradition in Wisconsin. We Energies has released its Cookie Book distribution schedule for the 2025 holiday season. 

The cookie book will be distributed on Nov. 1 at American Family Field in Milwaukee. An online edition will also be available. 

This year’s Cookie Book will feature 37 treats from home bakers across the state. Each recipe was handpicked by We Energies employees during the rigorous and tasty testing process. 

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A highlight in this year’s book is a cookie from Alice Smith, a lively 97-year-old from Palmyra. She submitted her Cherry Nut Slices, found on Page 25. Alice bakes cookies weekly and shares them with friends, neighbors and family, saying she must share to avoid eating them all.

If you miss the event at American Family Field, the Cookie Book will also be available at distribution events across the state through November. Get details on all the events that are available. 

Cookie Book by the numbers

The backstory:

This is the 97th anniversary of the first We Energies Cookie Book. The tradition began as a way to promote electric appliances in 1928. 

In 2024, nearly 230,000 books were distributed to customers.