'Dirty Myrtle' is now the hottest US metro for seniors
Myrtle Beach has become the fastest-growing U.S. metro area for people 65 and older, driven by climate, low taxes, and remote work trends. The senior population now makes up over a quarter of its residents.
Milwaukee cruise ship season 2025; tour the Pearl Mist
The Pearl Mist cruise ship frequently stops in Milwaukee, docking at Pier Wisconsin.
2025 NFL Draft: Milwaukee looking to cash in on tourism
The 2025 NFL Draft is in Green Bay later this month and will bring big league crowds to Wisconsin. Some of those people and their money will be stopping right here in Milwaukee.
March Madness; Milwaukee tourism expected to spike amid NCAA tournament
Marquette will be playing the role of "host" while teams play in Milwaukee during the NCAA Basketball Tournament.
Nearly 100 on board Royal Caribbean cruise that left Tampa sick with gastrointestinal illness: CDC
Royal Caribbean’s Western Caribbean Cruise promised vacationers the chance to hike Mayan ruins in Mexico and swim in the waters of Grand Cayman.
Search intensifies for Italy tourist who carved name in Colosseum
Italy’s culture and tourism ministers have vowed to find and punish a tourist who was filmed carving his name and that of his apparent girlfriend in the wall of the Colosseum in Rome, a crime that resulted in hefty fines in the past.
Wisconsin tourism surges in 2021, not fully recovered from pandemic
The Wisconsin Department of Tourism released its 2021 economic impact data which shows tourism generated $20.9 billion in total economic impact for the state.
Wisconsin tourism industry shows new signs of life
One of the industries hit hardest by the coronavirus pandemic is showing signs of a rebound in Wisconsin.
Milwaukee cheesehead experience for Oregon man visiting 65 US cities
An Oregon man is traveling the United States to visit 65 of the biggest cities in the country. On Tuesday, Aug. 10, he stopped in Milwaukee with two items on his agenda: learning polka and building his own cheesehead.
Wisconsin's tourism getting help from stimulus funds
Wisconsin's tourism and entertainment businesses, hit hard by the coronavirus pandemic, are getting some financial help to recover.
Wisconsin tourism gets financial help, $140M from stimulus funds
Wisconsin's tourism and entertainment businesses, hit hard by the coronavirus pandemic, are getting some financial help to recover.
Milwaukee anxiously awaits visitors after devastating year for tourism
Following COVID challenges for the tourism and hospitality industries, this summer is expected to bring a welcome rebound! Many in Milwaukee are anxiously awaiting a flood of visitors with spending down.
Lake Express Ferry season begins on May 7; tickets now on sale
Tickets for Lake Express Ferry are now on sale for the 2021 season, which will begin Friday, May 7.



















