Summerfest is a tradition for many; What is it about the Big Gig that has folks coming back for more?

MILWAUKEE -- The first weekend of Summerfest is in the books, and now, Summerfest officials are gearing up for a big and fun Fourth of July weekend.Sunday, June 28th was day five of Summerfest's 11-day run.

Rock, country and blues: Summerfest Day 4 has it all and "it's absolutely incredible"

MILWAUKEE -- It's the first weekend for the Big Gig and tons of people poured into the Summerfest grounds on Saturday, June 27th for day four of the world's largest music festival.From the moment you walk inside you are hit with every sound you can imagine.

"Wear red shirts and get in for free:" Summerfest attendees get in free sporting Bucky Badger pride

MILWAUKEE -- It's something pretty much every person in Wisconsin has in his or her wardrobe, and Friday, June 26th it could get you in free to Summerfest.Streaming in through the Summerfest gates on Friday is a sea of red."I have a razor tank shirt, specially purchased.

Bublr Bikes offers convenient, affordable transportation alternative to driving to Summerfest

MILWAUKEE -- Bublr Bikes is offering a convenient and affordable transportation alternative to driving to Summerfest during the bike share service’s first full season in operation.Summerfest attendees can use the Bublr station located in front of Discovery World, the largest station in the network with 19 docks, and enter through the North Gate.Residents and visitors are encouraged to use Bublr instead of searching for scare parking spots in the Third Ward and paying parking fees.

Five years later: Dawn Kellner keeps alive the memory of her son, Jared, killed at O'Donnell parking garage

MILWAUKEE -- The family of a teenager killed as he was trying to make his way to Summerfest is remembering him five years after his death. 15-year-old Jared Kellner died five years ago on June 24th -- when a 13-ton slab of concrete fell from the O'Donnell parking garage, killing him and injuring two others.

Sink your teeth into this! Summerfest offers a smorgasbord of tastes

MILWAUKEE -- Summerfest fun is inspired by fashion, funk and for many -- FOOD!On Opening Day of the Big Gig, fest goers could sink their teeth into fest favorites including Angelo's Pizza, A.J. Bombers burgers and corn-on-the-cob the way Robby roasts it.

Summerfest 2015: John Boler talks about booking headliners for the Big Gig

MILWAUKEE -- John Boler, the Chief Marketing Officer for Summerfest, joined Real Milwaukee to talk all about the process of booking headliners for the Big Gig.

Summerfest will give away a brand new 2015 Hyundai Sonata on July 5

MILWAUKEE — Summerfest is excited to announce yet another great reason to attend the “Big Gig,” the chance to win a new Hyundai Sonata!