Summerfest generated $187 million in positive economic impact

MILWAUKEE (WITI) -- Milwaukee World Festival, Inc. (MWF) says Summerfest 2013 generated $187 million in positive economic impact for the City of Milwaukee; $226 million for the state of Wisconsin.

The numbers were reported in a study conducted by Tourism Economics, an Oxford Economics company.

Board members from MWF heard the final statistics about Summerfest 2013 at its December meeting. In that meeting, it was revealed "the festival attracted 840,356 patrons and the 2013 projected net income for Milwaukee World Festival, Inc. is $816,904."

Also of note -- MWF officials say Summerfest provided promotions every day of the event which enabled 122,084 patrons to attend for free or significantly reduced prices.