For every rushing yard Jones gains this season, up to 1,000 yards, Jones' foundation will donate a pair of Adidas shoes to elementary and middle school children at Boys & Girls Clubs throughout Wisconsin.
"This campaign brings a smile to my face every year," said Jones. "It gives even more purpose to what I do on the field because I can help more children in the community."
Jones surprised the West Boys & Girls Club of Green Bay on Monday. A handful of children attending the club’s after school program received a new pair of Adidas shoes from Jones and participated in a 33-yard dash in honor of Jones’ jersey number.
Aaron Jones’ Yards for Shoes campaign started during the Packers’ 2020-2021 postseason with A&A All The Way Foundation donating 126 pairs of shoes to children in Green Bay. Jones expanded Yards for Shoes to the 2021-2022 regular season and donated 841 pairs of shoes to children at Wisconsin Boys & Girls Clubs.
Jones started the season off strong, earning 181 rushing yards in the Packers' first two games.