Milwaukee billboard in Times Square; touts 'Best of the World' designation

VISIT Milwaukee

VISIT Milwaukee announced on Thursday, Dec. 29 that it is kicking off its 2023 marketing efforts with a massive billboard in New York City’s Times Square. 

The 35 x 23-foot billboard capitalizes on National Geographic naming Milwaukee to its "Best of the World" list as one of the best destinations for travel in 2023 -- one of only 25 such destinations. 

Through a 15-second video that will run four times every hour, this billboard, located at 1540 Broadway, will introduce Milwaukee’s lakefront, James Beard award-winning cuisine, and diverse attractions to millions of viewers. 

The billboard will run through Jan. 1, 2023 – with people attending Times Square’s New Year’s Eve celebration able to see it in person.

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VISIT Milwaukee encourages anyone in New York City for New Year’s Eve to capture and share the billboard across social channels and tag the @visitmilwaukee accounts or use #visitmke