Former Northridge Mall site; city leaders release Vision Report

MILWAUKEE - City of Milwaukee leaders on Thursday, Dec. 18 released the Vision Report for the former Northridge Mall site and shared key recommendations and next steps.

The Vision Report summarizes public perception, market opinions, and economic potential of various land use and design scenarios for redeveloping the former Northridge Mall site and incorporates feedback from residents and partners. View the Northridge Mall Vision Report here. 

"Huge opportunity to support new jobs, to have new investment here in the City of Milwaukee in an area that quite frankly deserves our attention," said Mayor Cavalier Johnson. 

Leaders also shared details about upcoming opportunities for the public to review the report and engage with city staff about next steps in the redevelopment process. 

"For many ideas that poured in, more than 40% of the ideas focused on sports, recreation, on also walkable mixed-use for the area, a job training center, hospitals, health centers, grocery stores, and even a farmer's market. But whatever the idea is for that area, we all want something that's going to contribute to the success of the Granville area," said Alderwoman Larresa Taylor. 

Next public meeting

What you can do:

A public meeting will be held on Jan. 21 at 5 p.m. at 7800 W. Brown Deer Road. 

During this meeting, the public can expect a presentation from project leaders and an opportunity to share more ideas. 

Granville Station

What we know:

The site of the former Northridge Mall is now known as Granville Station. 

The public can follow developments and provide input on the city's website. To learn more about the Granville Station project, visit the city's project website.

Vacant mall

The backstory:

Milwaukee's Northridge Mall opened in 1972 and closed in 2003. 

"It’s been difficult, having such a large area just standing there – especially with the decay that it’s had over the number of years," Al Hill, a longtime Granville neighborhood resident and past president of the former Granville-Brown Deer Chamber of Commerce, told FOX6 News in November 2024. "I think that’s been a real detriment for the branding of the community."

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The eyesore and frustration included multiple police and fire calls.