Downer Theatre in Milwaukee closed; 'thank you for your support'
MILWAUKEE - The oldest operating movie theater in Milwaukee has shut its doors. The 118-year-old Downer Theatre was closed by its parent company. But waiting in the wings are hints the Downer may not be dead.
West Hollywood-based Landmark Theatres said it closed the Downer as part of "evaluating its business strategy. The hope is screens will illuminate again – and Milwaukee Film says it may have a role in the theater's future.
"It’s heartbreaking. I feel bad more for the history of folks in Wisconsin who have family, or childhood memories here. That hurts to see for them," said Justin Howe, who recently moved to the east side.
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The Downer has survived the Great Depression and two world wars. It was built in 1915 as a 1,300 seat neighborhood movie house. It's gone from featuring silent films to talkies – and lived through the advent of VHS, then DVD and now streaming.
Landmark Theatres purchased the Downer in the 1990s – and converted it to two screens. In a statement posted on social media, they say, "We are proud to have served it’s community over its many years of operation."
Downer Theatre, Milwaukee
"You don’t want to see any business close down. Period. Never mind when it’s more or less in your neighborhood," said Harry G., a Shorewood resident.
As word spread of the Downer's demise, there was a glimmer of hope for a happy ending. Milwaukee Film and proprietor of the nearby Oriental put out a vague news release hinting that another chapter may soon begin. What that looks like Milwaukee Film will not say. But officials only hint at a possible role to play in the theater's future.
"There’s still something irreplaceable about doing something in person, being in that environment," Howe said.
That even in the era of convenience…
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"With entertainment streaming, what’s easier than sitting on the couch," Harry G. said.
People are not counting the Downer down and out.
"I think it can survive," Howe said.
Downer Theatre, Milwaukee
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Julio Siberio, Chief Investment Officer for Bridge33 Capital, the firm that acquired the building occupied by the theatre in April 2020
"We have enjoyed seeing the growth of this vibrant corridor. We remain committed to continuing our efforts for commercial and community success and are excited for what the future holds."
Michael DeMichele, President of the Downer Avenue Business Improvement District
"We have high hopes in finding a solution that continues to respect the tradition and historical integrity surrounding this incredible theatre that’s been a foundational institution in Milwaukee's beloved Downer Avenue Commercial District for more than a century."