Deer District is now the Cheer District this holiday season

Deer District has officially been transformed into Cheer District for the 2020 holiday season.

For the second straight year, the Cheer District has 31 lit trees, including a 25-foot Bucks-themed tree, located throughout the plaza and Deer District surrounding Fiserv Forum, thanks to a partnership with WE Energies. 

A virtual tree lighting ceremony was held this week with Milwaukee Bucks and Fiserv Forum President Peter Feigin, WEC Energy Group Executive Chairman Gale Klappa and Bucks sideline reporter Zora Stephenson, to officially mark the transformation of Deer District into Cheer District for the holiday season.

Milwaukee Bucks to host Christmas Day game for 2nd time ever

This year marks the third straight season that Milwaukee has played on Christmas Day.

Travel Wisconsin Snow Report back for another wintry season

The winter season in Wisconsin brings opportunities to bundle up, get outside and find a scenic, snow-filled adventures.