Coolest Thing Made in Wisconsin: Annual contest back for 6th year

Wisconsin Manufacturers & Commerce (WMC) and Johnson Financial Group announced on Monday, Aug. 16 that the Coolest Thing Made in Wisconsin contest is back for a sixth straight year. The annual competition aims to highlight the state’s manufacturing industry – and ultimately determine the Coolest Thing Made in Wisconsin. 

A news release says any product that is manufactured in Wisconsin can qualify for the contest, and nominations will be accepted starting now at

Nominations will be accepted through Sept. 3. Following the nomination period, a popular vote will determine the Top 16 products that will be placed in a bracket-style tournament called Manufacturing Madness. Products will compete against one another in head-to-head match-ups, and the products that receive the highest votes in each match-up will advance to the next round.

The breakdown

  • Aug. 16 to Sept. 3 – Nominations Accepted
  • Sept. 15 to Sept. 21 – Popular Vote to Determine the Field of 16
  • Sept. 22 – Announce the Top 16
  • Sept. 23 to Sept. 28 – 1st Round of the Bracket
  • Sept. 29 – Announce the Top 8
  • Sept. 30 to Oct. 5 – 2nd Round of the Bracket
  • Oct. 6 – Announce Top 4
  • Oct. 7 to Oct. 14 – Final Round
  • Oct. 14 – Winner Announced

In 2020, roughly 150 products were nominated and more than 125,000 votes were cast to determine the Coolest Thing Made in Wisconsin. Products have ranged from motorcycles, military vehicles, cheese products, boats, generators, food carts, iron castings, beer, rifles, all-terrain vehicles, outboard motors, snow blowers and much, much more.

FREE DOWNLOAD: Get breaking news alerts in the FOX6 News app for iOS or Android.

Products that move onto the next rounds will be announced via a live stream video. The ultimate winner will be announced at WMC’s Business Day event in Pewaukee, which will be held on Oct. 14.

Milwaukee streetcar sales tax floated to fund $330M expansion

Milwaukee city planners want to build seven new miles of streetcar lines in the next six years, but they've kept a lid on revealing the cost – until now.

Potawatomi expands hiring bonus, $1K to all new hires

Potawatomi Hotel & Casino is ramping up recruitment and hiring, officials announced on Monday, Aug. 16.