'Celebrate responsibly:' Miller Lite, MCTS offer free rides on New Year's Eve in Milwaukee

MILWAUKEE -- The year is finally coming to an end, and party-goers are encouraged to say goodbye to 2018 responsibly.

An old tradition is returning to Milwaukee to ensure that those celebrating the New Year make it home safely.  Miller Lite is teaming up with MCTS to offer free bus rides to the public -- with 2018 marking the partnership's 31st year.

"We like to take pride in the fact that we started it here," said Jim Kanter, MillerCoors Wisconsin General Manager. "We've given over half a million rides just in the Milwaukee-area alone."

This sticker lets riders know their ride is free for the night.

Miller Lite rides will start at 8:00 p.m. on New Year's Eve, lasting until the early morning hours of New Year's Day.

"Because of the holiday, many of our most popular routes will have extended hours until 3 or 4 in the morning," said Matt Sliker of MCTS.

When riders hop on the bus, they'll see a sticker letting them know their ride is on the house.

"Being able to give them an opportunity and an option to get home safely is something that's very important to us," said Kanter.

As you pop some bubbly, or wine or a beer -- think twice before getting behind the wheel.

"We just want people to celebrate responsibly and that means having a designated driver," said Sliker. "Whether it's a family member or friend or MCTS."

Miller Lite has expanded its free ride service to other cities, including Chicago. For additional Milwaukee route information, click HERE.