Wisconsin's heroin-prevention campaign expands

MADISON (WITI) -- Attorney General J.B. Van Hollen announced on Thursday, January 16th that the state’s ongoing Heroin prevention public awareness campaign -- The Fly Effect -- has new materials for communities to use to spread awareness about the dangers of Heroin abuse.

Last September, the Department of Justice (DOJ) launched “The Fly Effect” campaign with a TV spot featuring a young man, cast as a Heroin addict, whose life was spiraling out of control.

In January, a second TV spot was unveiled, featuring impactful testimony from parents who’ve lost children to Heroin abuse.

The DOJ also has added another personal video testimonial of a former addict, 30-year-old Julie, who’s currently in prison for first-degree reckless homicide for drug delivery.

The number of Heroin samples sent to the Wisconsin State Crime Lab for analysis continues to grow with a nearly 63 percent increase in 2013 in the overall number of samples analyzed compared to 2012.

Visit TheFlyEffect.com for more information about Heroin, personal stories and treatment resources, and spread the word by sharing it through social media.