Web Fix: Wool shirt lasts 100 days without washing

MILWAUKEE (WITI) -- A new shirt could mean the end of laundry!

A company is now selling a shirt that can be worn for 100 days without washing or ironing.

The company, called Wool and Prince got started on the entrepreneur website "Kickstarter."

The wool button down shirt looks like a normal shirt, but it is odor resistant and doesn't need ironing because it is made of wrinkle free material.

Wool is also 17,000 times stronger than cotton.

The company developed the shirt for six months -- sending 15 researchers around the world to wear the shirts, doing everything from backpacking in the Andes to dancing in sweaty New York nightclubs.

The shirts are selling for $98, beginning in December.

CLICK HERE for a closer look on how this shirt was made.