The first free-standing store in Wisconsin, Brookfield Chick-fil-A store is now open!

BROOKFIELD (WITI) -- The first of two new Milwaukee-area Chick-fil-A restaurants is now open! The restaurant near 124th and Capitol in Brookfield opened on Thursday, September 18th. It is the first free-standing store in Wisconsin.

The first 100 adults in line when the Brookfield Chick-fil-A opened on Thursday received a total of $30,000 in free food -- as Chick-fil-A celebrates the 50th anniversary of its signature Chick-fil-A sandwich.


The first 100 adults in line when the doors opened at 6:00 a.m. received a digital offer card loaded with a one-year supply of free Chick-fil-A Meals.

For complete rules, see Chick-fil-A First 100 Promotion.

Chick-fil-A’s “First 100” event, which began in 2003 as a way to celebrate the first stand-alone Chick-fil-A in Arizona, immediately became the cornerstone of every Chick-fil-A grand opening when the first person arrived more than 18 hours in advance of the store’s opening, wondering where to get in line. Others soon followed and by the time the restaurant opened for business the next day, more than 100 were waiting.

Chick-fil-A quickly implemented the “First 100” at every grand opening and in the past 11 years has given away almost $21 million in free food at more than 750 grand openings.

Involved with Chick-fil-A for three years now, Jim Frasier will be the operator of the Brookfield restaurant.  Frasier comes to Brookfield from Raleigh, North Carolina, where he served as the Director of Operations for two local Chick-fil-A restaurants. Prior to working at Chick-fil-A, Frasier gained business experience serving as the owner of several cafés and a commercial cleaning business in Raleigh.

“Chick-fil-A’s focus on freshly prepared food and personal customer service will be central to the new restaurant in Brookfield, as it is in all locations,” said Frasier. “My team and I are committed to engaging with the community and are excited to welcome them into our restaurant to serve them the quality, fresh food Chick-fil-A is known for.”

The new Brookfield Chick-fil-A becomes the first stand-alone in the state and joins the licensee location in Regency Mall in Racine, which was the first location to open in the state in 1981.

It will be followed by the grand opening of a second Milwaukee-area Chick-fil-A in Greendale on Thursday, September 25th.

The new Chick-fil-A on Capitol Drive is one of 93 new restaurants the chain plans to open across the country in 2014, creating more than 7,400 new jobs. The restaurant is open Monday through Saturday from 6 a.m. to 10 p.m., serving a full breakfast menu until 10:30 a.m.

Featuring the chain’s newest interior and kitchen design, the new location has indoor seating for 100 with 32 additional outdoor seats as well as an indoor playground. The restaurant includes dual drive-thru ordering lanes which will expand its award-winning drive-thru service by enabling motorists to place their orders at separate screens and merge into a single lane to pay for and pick up food. With a majority of customers at Chick-fil-A stand-alone restaurants choosing drive-thru, the ability for two drivers to simultaneously order will mean quicker service.

It was 50 years ago that S. Truett Cathy (1921-2014) first began serving his boneless breast-of-chicken sandwich, pressure cooked and served on a buttered bun with two crucial pickles, at the Dwarf Grill in Hapeville, Ga. It was the signature menu item when the first Chick-fil-A restaurant opened in 1967 and though many other selections have been added over the past five decades, it remains the centerpiece of the menu as the chain has grown to more than 1800 restaurants in 40 states and Washington, D.C.

As part of the chain’s ongoing commitment to offer fresh, delicious and nutritious options, the new Brookfield restaurant’s menu will feature its new line of premium salads that are handcrafted onsite using top-quality ingredients and include Cobb, Asian and Grilled Market Salads and a Grilled Chicken Cool Wrap.

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