MILWAUKEE (WITI) -- Saturday night at 10:00 p.m. is the peak time to say "I love you," according to a study by Sky Living -- a division of Sky News.
The study included 2,000 people who provided input on the three magical romantic words.
Sky Living says one in 10 people say they never say "I love you" to their partner -- saying their partner should already know.
Sky Living says four in 10 people say the words on "auto pilot" -- without really meaning it.
Additionally, Sky Living reports the average person utters "I love you" up to nine times per week.
The director of Sky Living's study says this research proves words are meaningless, unless they are backed up by feeling, emotion and demonstration.
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