MILWAUKEE (WITI) -- The ride-sharing smartphone app "Lyft" will host a launch event in Milwaukee on Thursday, April 10th.
Lyft is known for its pink mustachioed transportation.
Lyft will compete with Uber -- a similar service that recently rolled out in Milwaukee.
Not everyone is happy with these new transportation services.
The services have seen opposition from taxi companies -- and there have been efforts to restrict them by some city officials.
CLICK HERE for more on this story via the Milwaukee Business Journal.
CLICK HERE to learn more about Lyft.