Paul Ryan's speech critiqued from "performance" perspective

TAMPA -- Wisconsin congressman Paul Ryan officially accepted the nomination for vice president Wednesday, August 29th, and delivered a speech to the crowd at the Republican National Convention. That speech has created some controversy after some say the speech was filled with inaccuracies and omissions. Many on both sides of the aisle reacted to Ryan's speech on Thursday -- as Mitt Romney was set to accept the presidential nomination and address the crowd as the Convention concludes Thursday night.

University of Wisconsin-Milwaukee Professor of Governmental Affairs Mordecai Lee says Ryan's speech was his introduction to the American voters, and to that end, was a good speech.

"One of Paul Ryan's secrets to his success, and what he really captured in his speech was putting a more gentle and moderate face on the political and economic philosophy of the Republican Party," Lee said.

Lee says this "moderate face" applies to the rhetoric Ryan used to articulate Republican ideology. Literally, Ryan's face and overall appearance also contributed to his success, according to Lee.

"Paul Ryan is the perfect combination of looking young, vigorous and energetic, and at the same time, in his speech, representing Republican philosophy in moderate and understandable terms," Lee said.

Evan Zeppos, the head of public relations at Laughlin Constable has spent the past 30+ years consulting public presenters, including political candidates.

"The one thing I was curious to see is how he did at a podium, versus how he did on the floor of Congress. He did a very good job. The only danger I see in his success -- and I think it was successful, is that it sets a very high bar for Gov. Romney," Zeppos said.

Lee says Ryan's appearance has given the VP candidate a status as the Republican Party's "next star." Zeppos agrees, explaining that barring any huge gaffes, the next couple months plus he feels Ryan will retain the positive image boost his speech provided, but he adds people don't vote for the vice president -- they vote for the president.

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