Kwik Trip, Badger Band member partner for company's 1st NIL deal

Kwik Trip, Badger Band member ink NIL deal

Kwik Trip announced its first collegiate NIL partnership Tuesday – not with a student-athlete, but with a student nonetheless.

MADISON, Wis. - Kwik Trip announced its first collegiate NIL partnership Tuesday – not with a student-athlete, but with a student nonetheless.

Will Hazeltine is the first college student to team up with Kwik Trip under an NIL – or "name, image, likeness" – agreement. The 21-year-old UW-Madison Marching Band mellophone player said his passion for music and Wisconsin is fueled by Kwik Trip.

"Kwik Trip is just an awesome gas station," he said.

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If the Wisconsin Badgers are playing, Hazeltine is too. He contacted Kwik Trip to inquire about a potential partnership.

"It’s really exciting for Will be part of this first partnership", said Kwik Trip’s Social Media Coordinator Hayden Knoll. "He’s passionate about Kwik Trip and has a unique story and background. He will have all the creative freedom he wants, and we are excited to see what he does with it." 

Hazeltine, a geological engineering major, said he loves "everything Kwik Trip" – especially coffee, drinking two-to-three cups a day. A news release said Hazeltine even put together a spreadsheet ranking his favorite Kwik Trip Karuba Gold flavors and is eager to share his Kwik Trip love story online.

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"Being part of that team expresses that whole Wisconsin attitude and mindset – it's pretty cool," said Hazeltine. "To me, Kwik Trip is as much Wisconsin as the Green Bay Packers are, UW-Madison is, cheese and milk. You think of Wisconsin, as someone from Wisconsin, I think of Kwik Trip. It’s pretty awesome to be a part of that now." 

If you’re interested in becoming an official Kwik Trip/Kwik Star athlete with an NIL partnership, applications are open online.