Thanksgiving is a time when family and friends gather to be thankful for each other and what they have been blessed with in life. But some families are desperate to just have something on the dinner table. That's where the Stuff the Bus campaign comes in.
99.1 The Mix, the Milwaukee County Transit System and Roundy's teamed up for the Stuff the Bus effort on Wednesday. The goal -- to stuff as man transit buses full of food. All of that food will be donated to Feeding America Eastern Wisconsin.
By 9 a.m. Wednesday, three buses had been filled to the top. Shoppers at the West Allis Pick N' Save where this was taking place were donating extra groceries by the dozens.
Some 200,000 pounds of food is expected to be collected with the Stuff the Bus campaign. But that pales in comparison to the need in southeast Wisconsin.
"To give you an idea of what that 200,000 pounds really means, we distribute about 50,000 pounds a day from our warehouse, so this food can potentially be gone in four days," said Gina Steyer of Feeding America.
The Roundy's Foundation also donated a semi-truck full of canned soup along with $10,000 to the campaign.
This is the 14th year for the all-day food drive.