How did Summerfest score Lady Gaga for 2014?

MILWAUKEE (WITI) --Summerfest 2014 managed to land Lady Gaga for the Marcus Amphitheater. She'll take the stage on June 26th.

How did the organizers of the Big Gig manage to score such a hot act? Vice President of Entertainment for Summerfest, Bob Babisch, joined the Studio A team on Tuesday, December 10th to provide some answers.