New Deer District concert venues coming to downtown Milwaukee

Milwaukee Bucks and Fiserv Forum President Peter Feigin announced on Monday, May 23 that two new concert venues will be coming to the Deer District – with an anticipated opening of late 2023.

Rendering of new concert venues coming to the Deer District in downtown Milwaukee

The new venues will be located on the northeast corner of the old Bradley Center location in downtown Milwaukee. It will be developed and operated by FPC Live -- based in Wisconsin.

"We want to be that destination where people come to work, where people come to live, and obviously people come to play. Beyond exciting," Feigin said. "With more than 135 events annually, these venues will be an additional 200,000 people a year into Milwaukee. It'll drive tremendous incremental economic impact to the city."

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"We've been promoting concerts here for decades -- and we are clearly excited for the future," said Joel Plant, CEO for Frank Productions. "Milwaukee is growing and deserves these kind of ammenity-rich venues to support its growth. And we are committed to this bold, $50 million investment."

Joel Plant, CEO for Frank Productions

Plant added the construction of the venues will employee hundreds of people in the Milwaukee area. Once open, the venues will have dozens of full-time employees and hundreds of part-time employees.

Charlie Goldstone, a president for FPC Live, indicated the new venues will be able to host crowds from 400 to 4,000 fans – and everything in between. The venues will also provide everything expected by today's artists.

"These amenities include incredible acoustics, site lines, plentiful bars and bathrooms, as well as VIP seating, clubs, suites, and services," Goldstone said. "Artists will have luxury accommodations backstage and performance spaces that enable them to produce shows of all sizes in these venues."

Charlie Goldstone, president for FPC Live

"I want more tourism in Milwaukee. I want more tourism dollars spent in Milwaukee," said Milwaukee Mayor Cavalier Johnson. "This is good for downtown, it's good for the City of Milwaukee."

Milwaukee Mayor Cavalier Johnson

FPC Live has stated it will not request any financial assistance from the City of Milwaukee. The venues will also serve as FPC Live’s headquarters in Milwaukee.

Construction on the new venues is slated to begin later this year.