MILWAUKEE -- A new study finds cranberries, Wisconsin’s super fruit, play a bigger role in the state's economy than first thought.
The Fiscal and Economics Research Center (FERC) at UW-Whitewater found the cranberry industry has an impact of $388,347,447 on the Wisconsin economy.
According to the report, Wisconsin controls more than 46 percent of cranberry production in the U.S. and is the primary cranberry producer. Researchers found the industry also creates 3,839 annual full-time jobs in the state.
Wisconsin has major cranberry growing and processing operations in seven counties: Sawyer and Vilas counties, in northern Wisconsin, and Portage, Juneau, Jackson, Monroe and Wood counties in central Wisconsin.
Researchers noted that Wisconsin has an ideal landscape and weather conditions for cranberry production.