Apple designer creates $150K ring made entirely out of diamonds

Apple's head designer is taking on a project much more elegant than your iPhone.

Jony Ive designed a ring carved from a single chunk of diamond. It could sell for up to a quarter of a million dollars at an auction at Sotheby's.

The ring will be made to fit the buyer up to a size five.

Ring made out of diamond

All of the proceeds will go to charity.