Tequila could soon become America’s favorite liquor according to data collected by the Distilled Spirits Council’s Economic & Strategic Analysis Department.
Tequila is distilled from agave plants, but can only be distilled from certain kinds. In order for a spirit to be legally advertised as tequila, it must be made from the Weber blue agave, and grown in specific territories recognized by the General Declaration on the Protection of the Appellation of Origin Tequila, as put forth by Mexico’s Tequila Regulatory Council.
Tequila popularity has been steadily growing since 2002 and in 2021 alone, 26.9 million 9-liter cases of tequila were sold, according to the Distilled Spirits Council.
Compared to vodka, which still has the top spot in Americans’ hearts, tequila sales grew by 30.1% compared to vodka sales which only grew by 4.9% in 2021 alone.
"As of 2021, agave-based spirits are the third largest spirits category in the US, behind vodka and whisky. Agave spirits are set to continue on their growth path, fueled by a mix of drivers, including authenticity, product diversity and consumer engagement," according to IWSR which analyzes and tracks alcohol trends.
Americans’ consumption of tequila rose 30% between 2015 and 2020, according to IWSR.
Tequila also drove industry growth, accounting for nearly one-third of the total increase in spirits revenue, according to the Distilled Spirits Council. Revenue for tequila and mezcal grew by $1.2 billion.
FILE - Aerial view of an agave plantation used to make tequila in Tequila, Jalisco state, Mexico. (ULISES RUIZ/AFP via Getty Images)
A host of A-list celebrities have launched their own tequila brands including Dwayne "The Rock" Johnson with Teremana Tequila and Kendall Jenner with 818 Tequila. George Clooney co-founded Casamigos and sold it to Diageo for nearly $1 billion in 2017, according to IWSR.
"Celebrity-owned and endorsed Tequila brands have benefited the category by simply making it more familiar to consumers. Their vast social media networks allow them to be real-time influencers for the brand, while allowing them to interact with their consumers and followers," said IWSR research director Adam Rogers.
"Multiple factors are driving growth for agave spirits, but the main trends impacting the category include increasing household penetration through celebrities, extending consumption occasions through ready-to-drink (RTD) products, as well as new and exciting flavoured products entering the market," Rogers added.
FOX News contributed to this report. This story was reported out of Los Angeles.