MILWAUKEE - Milwaukee World Festival, Inc. (MWF) and Harley‑Davidson (H-D) announced on Tuesday, Feb. 24, a new multi-year partnership.
Harley‑Davidson will once again become the "Official Motorcycle of Summerfest" and take center stage as the presenting sponsor of Summerfest’s Official Celebration of America’s 250th on July 4, 2026.
New sponsorship
What we know:
Summerfest's 4th of July celebration for Milwaukee will be highlighted by a 20‑minute fireworks finale lighting up the lakefront, commemorating America’s 250th Anniversary.
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The day will also feature a special admission promotion and a gate giveaway for the first 5,000 fans. More details will be announced at a later date.
Additional Summerfest Elements
Dig deeper:
A news release says the multi-year partnership also includes the following Summerfest sponsorship elements with details to be announced in the future:
- Harley‑Davidson sponsored motorcycle parking lot
- H.O.G. Member perks
- Onsite exhibit space
- Annual promotion/theme day
H-D Homecoming changing
What we know:
As part of this announcement, Harley‑Davidson confirmed that the H-D Homecoming will be returning to celebrating anniversaries every five years.
A spokesperson for Harley‑Davidson said, "After much consideration, we are refocusing our local efforts on partnering with Summerfest and anniversary celebrations. The 125th anniversary will be in 2028."
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For more information, readers are urged to visit Summerfest.com.
The Source: Information in this post was provided by Summerfest and Harley-Davidson.