OK Go takes you ‘Upside Down & Inside Out’ in latest viral music video

OK Go is at it again. They have turned their music videos into instant viral hits time and time again.

On Thursday, the group released "Upside Down & Inside Out," shot in zero gravity. Without the use of green screens, animation, wires, or any other camera trick you can think of, they float around the cabin of an airplane and take you on a colorful journey in the sky.

In just four hours, the video was viewed by more than 3.5 million people and shared more than 75,000 times.

In 2005, “Here It Goes Again” wowed audiences when they performed a complex treadmill routine.

In 2014, they debuted “I Won’t Let You Down,” using Honda’s self-balancing unicycles – think the Segway, for people who prefer sitting down.