"Niche retailers:" You might be able to skip box box retailers for the best buy

MILWAUKEE -- When you need to buy something, do you need straight to Amazon or another big box online retailer? Well, you might want to skip those and go straight to the source. Jordon Meyer with Granular Marketing joined the Studio A team to talk about "niche retailers."

Benefits of buying from a niche online retailer vs. Amazon or Priceline

Customer service

    Subject matter experts / More savvy

      Fun example: 'Bags' or 'cornhole' party game maker Victory Tailgate specializes in making these game boards

        Price flexibility