Brady Street safety plan; Milwaukee BID launches pilot program

Published June 15, 2026 12:25 PM CDT

One of Milwaukee’s busiest summer nightlife areas is launching a new effort to improve safety and quality of life.

Summer Safety Pilot Program

What we know:

The Brady Street Business Improvement District (BID #11) announced on Monday, June 15, that it will launch a six-week Summer Safety Pilot Program aimed at improving public safety and quality of life along the Brady Street corridor. The BID is launching this program in partnership with the Milwaukee Police Department, local businesses, residents, security partners and Alderman Alex Brower’s Office.

The pilot program is scheduled to begin on June 25, and will focus on addressing ongoing concerns related to reckless driving, loud music, loitering, underage drinking, open intoxicants, and other late-night disruptive behaviors.

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The pilot program will include increased visibility and coordination among stakeholders, enhanced enforcement of existing ordinances by the Milwaukee Police Department, public safety messaging, and business engagement efforts, the news release says. 

Additional measures under consideration include overnight parking restrictions, designated ride-share pickup and drop-off locations, and a district-wide Code of Conduct campaign designed to encourage respectful and responsible behavior throughout the neighborhood.

Brady Street visitors weigh in

What they're saying:

Most people who spoke with FOX6 News said they enjoy going out on Brady Street and, for the most part, feel safe. Still, they said there is room for improvement.

"Everybody is here for a good time, get drunk and get home safe," said Mustafa Abdallah of Milwaukee. "It could be better – you know, this is Milwaukee."

"It’s not very, super safe," said Summer Garcia of Milwaukee.

Abdallah said age restrictions could help.

"Age restrictions. Because a lot of times it's young kids walking around, and they don’t go into the bars or establishments, so they are just outside doing whatever they are doing," he said.

Garcia said more ride-share options could also help.

"I think a lot more Uber and Lyft – maybe even stations would be cool too," Garcia said.

"The positive to it could be helping people out drunk driving might go down, but the negative might be that we have nowhere to park over here," Abdallah said.

Other people said pedestrian safety is top of mind.

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"When people come out of nowhere, and they don’t see these signs, they are obviously yellow for a reason. Blind spots are a huge factor also," Garcia said.

With summer crowds ramping up, the pilot program is intended to set the tone for a safe summer.

Public feedback sought

What's next:

Following the pilot period, a public Town Hall meeting will be held to gather additional input and evaluate the effectiveness of the program. A date for that meeting has not been set.

Community members are encouraged to share feedback throughout the process and participate in future discussions regarding the pilot's outcomes and potential next steps.

Related

Brady Street safety; traffic-calming plan set to launch in December

Brady Street neighbors say reckless driving is a constant danger, as the Brady Street Improvement District launches a two-phase traffic-calming plan and encourages residents to weigh in through a public survey.

The Source: Information in this post was provided by the Brady Street Business Improvement District.

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