Marcus Theaters Value Tuesday; moviegoers navigate change
GREENDALE, Wis. - From fresh popcorn to reclining seats, Tuesdays at Marcus Theaters is going to look a little different and cost a little more.
"We are now Value Tuesday," said Kristie Miller, general manager for Marcus Theaters
Mary Ziese told FOX6 News she comes every week.
"Because Tuesday’s are cheap, and I always bring my nieces and nephews," Ziese said.
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Mary Ziese
What used to be just $5 for a ticket will now be $6 for Magical Movie Rewards Members – and $7 for non-members.
"I was a little sad, but I’m still very grateful that it's cheaper to come on Tuesdays, so I’m OK with the dollar," Ziese said.
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Why the sudden change?
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"I think it was time for kind of a rebranding for the program, really a push to incentivize people to get that MMR card," Miller said.
Miller said free popcorn might be going away, but the loyalty members program is free.
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On Value Tuesdays, members get 20% off discounted food and non-alcoholic drinks. Ziese said it really adds up.
"All of a sudden I look, and it buys the whole candy, popcorn," Ziese said.
It has been a price people have paid for decades. But this change is not stopping moviegoers.
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"It’s still affordable, at this time," Ziese said.
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Reward members will also get 50% off ticket surcharges for DLX Ultra Screen 3-D showings on Tuesdays.