A&W spokesbear Rooty wearing jeans 'going forward'
MILWAUKEE - A&W Restaurants announced a decision on Tuesday, Jan. 24 that affects the chain's spokesbear, Rooty the Great Root Bear.
A message tweeted out by A&W reads, "Since 1963, Rooty the Great Root Bear has been our beloved spokesbear. We knew people would notice because he's literally a 6-foot tall bear wearing an orange sweater. But now we get it – even a mascot's lack of pants can be polarizing."
A&W has decided "Rooty will wear jeans going forward."
The tweet says Rooty will remain the restaurant chain's official spokesbear. From now on, he will just be "donning denim."
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PINE CITY, MN - AUGUST 5: A&W Root Beer Drive In at Pine City, Minnesota on August 5, 2015. (Photo by Jim Steinfeldt/Michael Ochs Archives/Getty Images)