Texting may soon be allowed during movies shown by one of the biggest theater chains around.
Variety reports that AMC Entertainment head Adam Aron said he's looking at the move as part of the chain's goal to appeal to more millennials.
"When you tell a 22-year-old to turn off the phone, don’t ruin the movie, they hear please cut off your left arm above the elbow. You can’t tell a 22-year-old to turn off their cellphone. That’s not how they live their life," he said in an interview with Variety.
Aron said the chain would have to find a way to make sure any texters didn't disturb the rest of the audience.
One possibility is a designated section just for those wanting to text during the movie. Another option is having designated auditoriums that are more texting-friendly.
Twitter users lashed out at the mere mention of "text-friendly" and "movie theater":
Read more here.
Aron tweeted that he knows the "vast majority" of people don't want texting in theaters, and said it would only be done if no viewer's experience was negatively affected.