Save big when Throwback Thursday returns to Summerfest on June 28

MILWAUKEE –- Summerfest revealed on Wednesday, May 9 that its popular admission promotion, Throwback Thursday, is returning on Thursday, June 28.Throwback Thursday features daytime headliner concerts and special admission and beverage discounts from noon – 6 pm.On Throwback Thursday, all beverages will be 50 percent off (excluding ice cream drinks and smoothies) from noon – 6:00 p.m.  In addition, Pick ‘n Save customers will receive four (4) FREE Summerfest tickets, valid ONLY for Throwback Thursday, June 28th (noon-6 pm) for every $50 they spend at Pick ‘n Save locations, from May 9 through June 12.The offer is printed at the bottom of the receipt and must be redeemed in person at the Summerfest ticket windows at the entry gates on June 28, 2018.

Free or discounted admission: Summerfest officials reveal daily promotions for 2018

MILWAUKEE -- Summerfest officials on Monday, May 7 revealed the admission promotion schedule for Summerfest 2018 presented by American Family Insurance, featuring new additions and returning fan favorites.Last year, 115,935 fans took advantage of free or discounted admission promotions.Wednesday, June 27 • Noon -- 3 p.m.Johnson Controls "Stomp Out Hunger" Day with FOX6 NewsAll patrons arriving between noon – 3 p.m. who donate three non-perishable food items will receive one free weekday admission ticket, valid for the day and time of the promotion only.

Families can get free admission on July 1 into Summerfest for Kohl's Family Day

MILWAUKEE -- For the eighth year, Summerfest presented by American Family Insurance is partnering with Kohl’s to give families the opportunity for free admission to the festival during Kohl’s Family Day.On Sunday, July 1,  from 12 p.m. – 3 p.m., the first 2,500 people who donate three nutritious non-perishable food items for kids will receive one FREE admission ticket, valid for the day and time of the promotion only.Suggested items include: canned chicken or tuna, fruits canned in 100% juice and low sodium vegetables.

Post Summerfest: CAKE and Ben Folds to perform Aug. 23

MILWAUKEE -- Summerfest revealed on Monday morning, April 2 that CAKE and Ben Folds are to come to the BMO Harris Pavilion to perform on Aug. 23."We are very much looking forward to touring with Ben Folds,” said CAKE’s John McCrea in a news release. “In a culture often conflicted about its relationship to melody, and songwriting generally, Ben continues unapologetically to provide melodic clarity and musicality.

Arcade Fire will close out Summerfest at American Family Insurance Amphitheater July 8

MILWAUKEE -- Arcade Fire, with special guest TBA will will headline the American Family Insurance Amphitheater, July 8 -- the last day of Summerfest 2018, officials announced Tuesday, Feb. 27.Tickets go on sale Friday, March 9 at noon at Summerfest.com and Ticketmaster.com and include admission to Summerfest.Hailing from Montreal, Canada, Arcade Fire are a six piece band that have won two BRITs, two Grammys, and have released three records over the last ten years.