MILWAUKEE -- The Milwaukee Brewers and American Family Insurance announced on Tuesday, Jan. 22 a long-term agreement which includes the naming rights for Miller Park beginning in 2021 -- and continuing for 15 years.
The partnership goes well beyond the naming rights to the ballpark. The Brewers and American Family Insurance will collaboratively fund community projects, including refurbishing youth and high school baseball fields. The two organizations will also work on marketing and promotional initiatives to enhance the fan and customer experience in both the stadium and in the community.
"American Family is making a major commitment to the City of Milwaukee. Increased visible presence in our community. The naming rights to this ballpark is just one facet of that increased commitment," said Rick Schlesinger, Milwaukee Brewers chief operating officer.
"We have a long history with the Brewers that goes back to American Family Night at County Stadium, some signage in the parking lot," said Jack Salzwedel, CEO of American Family Insurance. "Our commitment to Milwaukee has never been stronger."
American Family Insurance will succeed MillerCoors, the title sponsor of Miller Park since the ballpark opened in 2001, the same year that American Family Insurance started its marketing partnership with the Brewers. The stadium will retain the Miller Park name through the conclusion of the 2020 season. The final five years of the naming rights agreement is predicated on an extension of the Brewers stadium lease. The lease currently runs through the 2030 season.
MillerCoors confirmed in a series of tweets that the name on the Brewers' stadium will no longer be Miller Park after 2020. Here is the complete statement -- as sent out in those MillerCoors tweets (below):
Miller Park was opened in 2001 and replaced Milwaukee County Stadium.
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