MILWAUKEE -- Milwaukee World Festival and Harley-Davidson Motor Company announced on Thursday, June 8th a new five-year contract extension for sponsorship of the Harley-Davidson Roadhouse at Maier Festival Park. This is a partnership that began in 1997.
The sponsorship extension includes the Harley-Davidson Roadhouse venue, free parking for all motorized two-wheel vehicles during Summerfest in a lot located near the Mid-Gate entrance, and H.O.G. Member annual free admission day.
Don Smiley, President and CEO of Milwaukee World Festival, Inc. issued the following statement in a news release:
Joanne Bischmann, Harley-Davidson’s Vice President and Chief Communication Officer, issued this statement: