The newest ad for Barbie's "Moschino doll" features a boy -- for the first time ever.
“Moschino Barbie is so fierce!” the boy yells -- before placing a purse on the doll’s arm.
The ad features him and two girls touting Mattel’s already popular line that includes clothes and accessories from the fashion designer Moschino.
The ad is the latest in a series of steps to remove gender from toy shopping.
Target made waves this year when it decided to stop labeling toys as for boys or girls, simply using the term “kids” instead.