Milwaukee enters into new partnership with Zipcar

MILWAUKEE (WITI) -- The City of Milwaukee announced a new partnership with Zipcar on Thursday, May 2nd.

The City of Milwaukee program will initially offer two Zipcar vehicles, a Ford Focus and Toyota Prius, located at 2353 N. Farwell Ave. Zipcars are available on-demand and can be reserved and accessed 24 hours a day, seven days a week by persons 21 years of age and older.

Milwaukee Mayor Tom Barrett, Alderman Nik Kovac and members of the East Side Business Improvement District were on hand for the event on the city's upper east side late Thursday morning. Officials say they are confident Zipcar will expand to other areas of the city in the future.

But what is Zipcar? It's a car sharing service that allows people to reserve a vehicle for a certain time period. People who want to reserve a Zipcar need to get a Zipcard -- which unlocks and locks the vehicles a user will be reserving. Check out the video just below to learn more about this service.

This year, Milwaukeeans can join Zipcar for a $60 annual fee and a one-time $25 application fee, with rates on Zipcar vehicles starting as low as $7.50 per hour and $69 per day. Gas, insurance and up to 180 miles of driving per day are included in Zipcar rates, and cars can be reserved for as little as an hour or for multiple days.  Milwaukee-area residents can join Zipcar at

In addition to the new City of Milwaukee Zipcar car sharing program, Zipcars are also available at UW-Milwaukee and MarquetteUniversity.