Milwaukee cheese swap kicks off 'gold rush' scavenger hunt

Published May 8, 2026 4:44 PM CDT

Here in Wisconsin, we love our cheese. Many people love it so much, they wear it on their head.

Cheese swap

What we know:

But on Friday, May 8, there was a cheese first. There was a "cheese swap" held right in Milwaukee.

It took place at The New Fashioned in downtown.

You bring a wedge. You leave with a different wedge. Ideally, both wedges are delicious.

FREE DOWNLOAD: Get breaking news alerts in the FOX LOCAL Mobile app for iOS or Android

"Milwaukee Gold Rush"

What we know:

The cheese swap was all part of Adam Himebauch's "Milwaukee Gold Rush."

Adam Himebauch is a Milwaukee artist and developed a citywide scavenger hunt open to anyone, with more than $21,000 in prizes.

There will be so-called blocks of cheese sculptures put across the city.

The first was at The New Fashioned today on Friday. It was full of $1 bills.

There will be new cheese sculptures put out on Saturday and Sunday.

For more information on the scavenger hunt, head to the Visit Milwaukee website.

The Source: FOX6 attended the cheese swap event.

NewsMilwaukeeFood and Drink