This browser does not support the Video element.
PHILADELPHIA – A new lawsuit alleges that popular sparkling water LaCroix falsely claims it is “100% natural.”
The class action lawsuit was filed against LaCroix’s parent company alleging cockroach insecticide and other artificial ingredients are used in the drink, which is advertised as “all natural,” KYW-TV reported.
The lawsuit, filed on behalf of Lenora Rice, claimed testing revealed that LaCroix contains a number of artificial ingredients, including linalool. It also stated the parent company National Beverage was aware of the synthetic chemicals and was “intentionally misleading consumers.”
The company denied the allegations, stating the lawsuit was filed “without basis in fact or law regarding the natural composition of its LaCroix sparkling waters.”
The lawsuit seeks to stop the beverage company from promoting LaCroix as natural and award damages to customers who bought the drink under the assumption it contained “all natural” ingredients.
According to CBS Philadelphia, the lawsuit states:
National Beverage Corp responded to the lawsuit, denying all allegations.
In a statement, the company said:
It went on to say:
The plaintiff’s lawyers said individuals who purchased LaCroix and want to be added to their list should call 773-831-8000.