Lakefront Brewery created Black Friday Imperial India Style Black Ale and even trademarked the name.
Brewery President Russ Klisch says there were 150 people lined up by 8 a.m., with one guy claiming he arrived just after bar time.
They sold out of their 1,200 bottles in less than two hours.
They went for $10 each and there was a three bottle maximum. The first 300 people also received a special glass, which Klisch said he already saw on eBay for $100.
Next year he plans to make five times as much and serve it on the tours, although he doesn't know if it will be the same brew.