American Family Field; Brewers announce enhancements for 2025

American Family Field

The Milwaukee Brewers announced on Monday, Feb. 3 new enhancements at American Family Field for the 2025 season, changes that will be certain to enrich the ballpark experience.

"We are continually exploring ways to create and enhance the ballpark experience for our fans," said Brewers President – Business Operations Rick Schlesinger. "With the addition of The Alley Food Truck Park to American Family Field, fans will be able to enjoy specialty offerings from local food truck vendors and a unique space to gather at the ballpark."

Food & beverage

What we know:

The Brewers will debut "The Alley" Food Truck Park, located on the left field Loge Level, boasting local food truck vendors. In addition to the food offerings, the space includes a new bar, creating a unique gathering space for fans. 

Vendors are still being finalized and the Brewers look forward to supporting local businesses, as they do in the 3rd Street Market Hall Annex.

MLB Go-Ahead Entry 

What we know:

Beginning at the Home Opener on Monday, March 31, fans will be able to utilize MLB Go-Ahead Entry at American Family Field. 

According to a news release, MLB Go-Ahead Entry is a facial authentication-based ticket validation system developed by Major League Baseball as part of a continual effort to improve the fan experience of attending games. 

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Fans can register using the MLB Ballpark app and enjoy the ultimate hands-free, free-flow experience when entering the ballpark. MLB Go-Ahead Entry will be offered at Home Plate West and Third Base gates to begin the season. For more information on MLB Go-Ahead Entry, visit brewers.com/GoAheadEntry

Related

American Family Field lease agreement; Brewers staying through 2050

The Southeast Wisconsin Professional Baseball Park District voted on Wednesday, Dec. 18 to approve a new lease agreement for American Family Field.

Further, Express Lanes will be offered at all gates to allow guests who do not have a bag, or whose bag is 9" x 5" x 2" or smaller, to enter more quickly. 

Rideshare Lot 

What we know:

Fans who utilize Rideshare to attend games at American Family Field will notice that the Rideshare Lot has relocated to the south end of the Molitor Lot and will provide additional capacity and quicker entry/exit for rideshare vehicles after games. 

This new drop off/pickup location will be accessed via Bluemound Road and Yount Drive. Fans may access the Rideshare Lot by exiting the Home Plate Gate and proceeding north to the Molitor Lot.

Brewers Home Plate Team Store 

What we know:

The off-season reconfiguration adds a Customization Corner, offering fans an additional place to personalize jerseys, in addition to more space for improved gameday shopping.

Related

Brewers Wall of Fame; pitcher John Axford to be added in 2025

The Milwaukee Brewers announced on Monday, Jan. 27 that pitcher John Axford will join the Brewers Wall of Honor during the 2025 season.

Expansion 

What's next:

The Brewers will expand the Terrace Level offices, resulting in a decrease of approximately 1,600 seats of capacity on the Terrace Level. The Club will continue to pursue other unique ways to add the capacity back in the future through all-inclusive areas or other features.

FanDuel Sports Network Wisconsin

What's next:

Fans can catch the Brewers in action at home and on the road throughout the 2025 season by tuning into FanDuel Sports Network Wisconsin. 

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Each game telecast on FanDuel Sports Network Wisconsin will feature a 30-minute pregame and 30-minute postgame show. 

2025 season

What's next:

Mark your calendars to lock in tickets for the 2025 season. Single-game tickets go on sale in February at brewers.com, 1-800-933-7890, as well as at the American Family Field Ticket Office. 

The Source: The information in this post was provided by the Milwaukee Brewers. 

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