(WITI) -- "GoDaddy" says "we're listening," as it announces it is pulling its controversial Super Bowl ad as a result of feedback from the public.
The ad for the internet domain registrar and web hosting company features a puppy falling from a moving truck -- separated from his siblings. He then must make a treacherous journey home.
As the puppy returns to a bright red barn, his owner says "Buddy! I'm so glad you made it home -- because I just sold you on the website I made with GoDaddy!" The last scene shows Buddy loaded in a box in the back of a van -- driven by GoDaddy spokeswoman -- racecar driver Danica Patrick -- being dispatched to his new owner. As the door slams shut, the woman commands, "Ship him out."
Animal activists and members of the public alike were outraged by the ad -- called "Journey Home." The Huffington Post reports more than 35,000 people signed an online petition calling for the ad to be pulled.
As a result, GoDaddy announced Tuesday, January 27th it is pulling the ad -- posting this statement on its website:
TMZ.com reports GoDaddy will still use it's 30-second Super Bowl slot, though so far, it's unclear what will run in the ad's place.
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