VIDEO: First look at chilling new television ad set to air during Super Bowl



(WITI) -- The transcript from a 911 call has inspired a chilling new television ad set to debut during Sunday’s Super Bowl.

The soundtrack is of a 911 dispatcher receiving a call from a woman who was trying to order a pizza. However, the woman was secretly reporting domestic abuse. The 911 dispatcher initially thought it was a prank call.  Luckily, the dispatcher stayed on the line long enough to realize the call was really a call for help.

The 30-second NO MORE ad will be the first-ever Super Bowl commercial addressing domestic violence and sexual assault.

The transcript of the actual 911 call first surfaced last fall on reddit thread posing the question ‘911 Operators, what is that 1 call that you could never forget?’

The dispatcher typed out the exchange and posted it on Reddit:


According to BuzzFeed News, the comment was written by Keith Weisinger, who worked as a police dispatcher for three years before attending law school.

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