Summerfest delivers on promise to give away 45,000 tickets
MILWAUKEE -- Milwaukee World Festival, Inc. made good on its promise to give away 45,000 opening day Summerfest tickets. The last of those tickets were secured on Friday afternoon.
The "FREE" offer generated a massive surge to the Summerfest website on Wednesday, February 1st. The response overwhelmed the technical resources in place and resulted in fans experiencing difficulty accessing their FREE tickets.
Summerfest made adjustments to server configurations and the website as well as the online ticketing system during the promotion to keep up with the demand and lifted the 45 hour time limit to the promotion in order to help fans.
Summerfest runs from June 27 - July 1 and July 3 - July 8.