Overstock's website changes to Bed Bath & Beyond domain

An image of the sign for a Bed Bath & Beyond store as photographed on March 18, 2020 in Plainview, New York. (Photo by Bruce Bennett/Getty Images)

Overstock has officially relaunched the Bed Bath & Beyond domain online Tuesday in the U.S., after acquiring the bankrupt retail chain’s intellectual property assets for $21.5 million last month.

The online retailer Overstock.com said in late June that it was dumping its name online and it will become Bed & Bath & Beyond, which declared bankruptcy earlier this year. The name change was made in Canada on June 29, but at the time the Midvale, Utah-based company didn't specify a date for the U.S. relaunch.

Overstock.com’s CEO Jonathan Johnson told The Associated Press in a phone interview last week that the relaunch in Canada has "run without a hitch." The company has added roughly 600,000 bed and bath items since its bid for the retailer became public last month, Johnson said.

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The company has still not made any decisions on a corporate name, he said.

Johnson had said that the name change was necessary because Overstock still confuses some customers and suppliers who thought it was a liquidator. That’s how it got its start in 1999. It transformed in 2004 into a general merchandise retailer, selling a wide variety of items. In 2021, Overstock fine-tuned its strategy to focus on furniture and home decor, getting rid of items like clothing.