Mequon hosts Fromm Petfest pop-up

Published September 27, 2026 9:21 AM CDT

It was Petfest in Mequon, Saturday. The pop-up event was hosted by Wisconsin, family-owned pet food manufacturer Fromm.

It took place in Mequon's Foxtown Station.

"You smile all day long. You get to see these beautiful dogs; you get to see these owners engaging with their dogs. It makes you happy just to see everybody else happy around you and engaging and laughing. We've got kid events as well. It's really rewarding to see pet parents come together on campus here and just enjoy the day and everything that we have to offer," Danielle Opetz, Fromm nutrition doctor, said.

Pet families enjoyed a variety of activities and resources, such as live pet readings to a "lick mat open bar" where pet parents crafted treat toys to bring home.

The headliner of the event was the dock diving station. A high-flying experience where dogs run down a 40-foot dock, leap into a pool of water, and retrieve their favorite toy. Organizers say your dog doesn't need to be a pro to do it. They call it a great experience to test the waters and build confidence.

The event ran from 10 a.m. to 5 p.m., with dock diving "Try-Its" from 10 a.m. to 12 p.m. and dock diving competition from 12 p.m. to 5 p.m.

Portions of this article were formatted using A.I. FOX6's reporter and an editor reviewed it for accuracy and tone prior to publishing.

The Source: Information in this story was gathered from Danielle Opetz and Fromm. 

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