Delta Air Lines signs one-year naming rights deal

MILWAUKEE -- Delta Air Lines signed a one-year agreement with the Wisconsin Center District on Wednesday, September 19th to assume the naming rights to the Milwaukee Convention Center.

The convention center will be renamed the Delta Center. Its transformation will take place later this fall, complete with Delta branding and signage.

In a news release issued Wednesday, Kristen Manion, Delta's managing director of Worldwide Marketing Communications said, “We are always looking for marketing opportunities that align with the preferences and interests of our customers. “Milwaukee has always been an important market in the Delta network and the partnership with the Convention Center supports our commitment to our customers throughout the greater Milwaukee metro area.”

In addition to the naming rights to the building, the agreement provides Delta with exclusive airline advertising rights to the U.S. Cellular Arena, Milwaukee Theatre and The Delta Center.  Delta Air Lines also will be marketed as the preferred airline for convention travel to and from Milwaukee.

Delta will also work to improve the airport experience for Milwaukee customers by moving from the E Concourse to the D Concourse, the largest concourse at General Mitchell International Airport.  Delta will utilize the same number of gates and the move is expected to be complete in early 2013.  

Delta operates 31 nonstop flights each weekday from Milwaukee to Atlanta, Cincinnati, Detroit, Memphis, Minneapolis-St. Paul, and New York’s John F. Kennedy and LaGuardia airports. 

Monitor FOX6 News and for updates on this developing story.