MENOMONEE FALLS -- Kohl's announced Tuesday, Sept. 13 a donation of $1.5 million over three years to the Milwaukee Art Museum. The financial support allows the Museum to continue the family-friendly Kohl’s Art Generation program, an interactive art experience in the community that encourages youth and family engagement in art.
“Kohl’s is happy to continue partnering with the Milwaukee Art Museum to create great experiences for families,” said Jen Johnson, Kohl’s senior vice president of corporate communications. “We are proud to support the Museum and the interactive and immersive programming that connects kids and families with the arts.”
“The Kohl’s Art Generation program is one of the many reasons why the Museum is a wonderful place for families to visit,” said Brigid Globensky, Milwaukee Art Museum senior director of education and programs. “We are delighted to continue partnering with Kohl’s to provide engaging programs for the local Milwaukee community, inspiring and piquing children’s interest in culture and art.”
According to a press release, the Kohl’s Art Generation program was created in 2008 as a youth arts education initiative. Before partnering with Kohl’s, the Museum served about 9,000 family participants each year. Since then, the program has seen remarkable growth and now reaches more than 300,000 participants each year. In addition to free admission for children 12 and under, Kohl’s Art Generation programming includes the following.
Specific programming needs will be re-evaluated in the second and third years to align with the Museum’s long-term strategic direction.