Coveted sponsorship: Kohl's to air five commercials during Academy Awards

Coveted sponsorship: Kohl's to air five commercials during Academy Awards

MENOMONEE FALLS -- Kohl's will air five commercials during the Academy Awards show on February 28th.Kohl's will replace JC Penney, which has held the coveted sponsorship for the past 14 years.The Menomonee Falls retailer is also rolling out a digital campaign with the hashtag #AllTheGoodStuff.The month-long campaign will focus on genuine moments of gratitude and celebration of everyday life, culminating with the new broadcast spots and a second-screen viewing party.CLICK HERE for more on this story via the Milwaukee Business Journal.

MENOMONEE FALLS -- Kohl's will air five commercials during the Academy Awards show on February 28th.Kohl's will replace JC Penney, which has held the coveted sponsorship for the past 14 years.The Menomonee Falls retailer is also rolling out a digital campaign with the hashtag #AllTheGoodStuff.The month-long campaign will focus on genuine moments of gratitude and celebration of everyday life, culminating with the new broadcast spots and a second-screen viewing party.CLICK HERE for more on this story via the Milwaukee Business Journal.

Kohl's taking on high-profile assignment: Sponsor of the Academy Awards

Kohl's taking on high-profile assignment: Sponsor of the Academy Awards

MENOMONEE FALLS -- Kohl's is taking on a high-profile assignment.Officials with the Menomonee Falls-based retailer has confirmed it will be the sponsor for the Academy Awards.Kohl's will replace JC Penney, which has sponsored the event for the last 14 years.Kohl's has also launched "The Official Oscars Challenge." It is a Facebook-based game that allows folks to cast their votes, with a chance to win Kohl's gift cards, DVDs and Oscar memorabilia.The grand prize is a red carpet trip to the 2017 Oscars.CLICK HERE for more on this story via the Milwaukee Business Journal.

MENOMONEE FALLS -- Kohl's is taking on a high-profile assignment.Officials with the Menomonee Falls-based retailer has confirmed it will be the sponsor for the Academy Awards.Kohl's will replace JC Penney, which has sponsored the event for the last 14 years.Kohl's has also launched "The Official Oscars Challenge." It is a Facebook-based game that allows folks to cast their votes, with a chance to win Kohl's gift cards, DVDs and Oscar memorabilia.The grand prize is a red carpet trip to the 2017 Oscars.CLICK HERE for more on this story via the Milwaukee Business Journal.

Original 'Aunt Viv' slams Jada Pinkett Smith's plan to boycott the Oscars

Original 'Aunt Viv' slams Jada Pinkett Smith's plan to boycott the Oscars

The lack of diversity in this year’s Oscar nominees have been a point of contention since they were announced on Thursday, Jan. 14.

The lack of diversity in this year’s Oscar nominees have been a point of contention since they were announced on Thursday, Jan. 14.

Get your tickets now: Showtimes for "Star Wars: The Force Awakens"

Get your tickets now: Showtimes for "Star Wars: The Force Awakens"

MILWAUKEE -- While many of the first showings of "Star Wars: The Force Awakens" are sold out, there are plenty of tickets available for shows in the days to come.

MILWAUKEE -- While many of the first showings of "Star Wars: The Force Awakens" are sold out, there are plenty of tickets available for shows in the days to come.

"Star Wars: The Force Awakens" is finally in theaters!

"Star Wars: The Force Awakens" is finally in theaters!

MILWAUKEE -- The moment Star Wars fans have been waiting for has finally arrived. "Star Wars: The Force Awakens" is now in theaters.

MILWAUKEE -- The moment Star Wars fans have been waiting for has finally arrived. "Star Wars: The Force Awakens" is now in theaters.

It's not all about the movie, Star Wars toys are a big deal this holiday season

It's not all about the movie, Star Wars toys are a big deal this holiday season

MILWAUKEE -- In case you haven't heard, there's a new Star Wars movie in theaters this weekend.Get your Star Wars toys, memorabilia and collectibles for one of the biggest movies of the year at Meijer.

MILWAUKEE -- In case you haven't heard, there's a new Star Wars movie in theaters this weekend.Get your Star Wars toys, memorabilia and collectibles for one of the biggest movies of the year at Meijer.

"We'll be ready for it:" Star Wars fans get in line early for premiere of "The Force Awakens"

"We'll be ready for it:" Star Wars fans get in line early for premiere of "The Force Awakens"

MILWAUKEE -- We've been counting down for months -- and the long-awaited premiere is finally here. "Star Wars: The Force Awakens" debuts in theaters on Thursday evening, December 17th -- and fans are proving they will stop at nothing to show their love of The Force.

MILWAUKEE -- We've been counting down for months -- and the long-awaited premiere is finally here. "Star Wars: The Force Awakens" debuts in theaters on Thursday evening, December 17th -- and fans are proving they will stop at nothing to show their love of The Force.

Richard Simmons hasn't been seen in public in two years! Where is he?

Richard Simmons hasn't been seen in public in two years! Where is he?

MILWAUKEE -- A group of Milwaukee Bucks players get caught on video partying at an L.A. strip club hours before losing to lowly Lakers.

MILWAUKEE -- A group of Milwaukee Bucks players get caught on video partying at an L.A. strip club hours before losing to lowly Lakers.